This is a 2015 book that seeks to reorient the history of capitalism by Anievas and Nisancioglu. Published by Pluto Press, “How the West Came to Rule: The Geopolitical Origins of Capitalism” offers depth of conceptual, historical and theoretical analysis to challenge dominant narratives (following the financial crisis, which – if the idea persisted – the end of history ended). One note:

“In presenting this history, we have argued that uneven and combined development provides a potent theoretical weapon capable of identifying and articulating these many variegated social relations of power and exploitation that make up the capitalist mode of production. Throughout the book, we have shown how uneven and combined development – ontologically, methodologically and theoretically – provides an illuminating framework, through which we can decentre or provincialise Europe as the privileged or sole author of History. This ‘Re-Oreatition’ has highlighted many of the categories and theories of social development have been built on a problematically singular abstraction of the European experience. In doing so, we have called into question the use of ideal-types derived from or in comparison with this experience – capitalism, modernity, feudalism, nomadism, tributary and so on. Equally we have sought to complicate and over come any ideal-type conception of Europe and ‘The West’ and their corolloralies – ‘the East’ or ‘the Rest’ – as dichotomously opposed essentialisations. We have demonstrated that the study of interactive multiplicity, the intersocietal, unevenness and combination, was central to overcoming the ontologically singularity that lies at the heart of these problems of Eurocentrism.” (p. 276)